US newspaper industry circulation, advertising and profits will keep declining over the following decade.
Accurate ●●●●●
“the circulation, advertising and profits of the newspaper industry overall are certain to decline. That prediction still holds.”
- Said on
- 1 March 2013 · Berkshire Hathaway 2012 shareholder letter, section "We Buy Some Newspapers . . . Newspapers?"
- Source
- Berkshire Hathaway 2012 Annual Letter to Shareholders · Berkshire Hathaway
- Should come true
- 2020s
- How sure they sounded
- certain
- Categories
- EconomyTechnology
- Importance
- 2 of 5 · Long-run outlook for the newspaper industry
Outcome
Accurate Happened 1 March 2023.
No window given; a long-run claim, scored over about 10 years (2013-2023). US daily newspaper circulation and advertising revenue fell steadily over that decade (Pew: estimated weekday circulation roughly halved; ad revenue fell by more than half), and Berkshire itself sold its newspapers in 2020.
- https://www.pewresearch.org/journalism/fact-sheet/newspapers/
- https://www.berkshirehathaway.com/news/jan2920.pdf
History
- 2026-10-17 06:27:59 · created by claude
- 2026-10-17 06:27:59 · categorized by claude
- 2026-10-17 06:28:30 · updated by claude
- 2026-10-17 06:28:36 · scored by claude