After the January 2018 News Feed changes favoring friends and family, time spent on Facebook and some engagement measures will decline (inferred window: 2018).
Accurate ●●●●●
“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.”
- Said on
- 11 January 2018 · Facebook post announcing News Feed changes, as quoted by Reuters
- Source
- Facebook unveils sweeping changes, says engagement may fall · Gulf News (Reuters)
- Should come true
- 2018
- How sure they sounded
- I expect
- Categories
- Technology
- Importance
- 2 of 5 · Concerned engagement on the world's largest social network and the publishers and advertisers who depend on it.
Outcome
Accurate Happened 31 December 2018.
Window inferred as 2018. On the Q4 2017 call Zuckerberg reported daily use down about 50 million hours from the feed changes, and eMarketer later found US adult users' daily Facebook time fell from 41 minutes in 2017 to 38 in 2018, partly from the down-ranking of viral video and clickbait.
- https://www.fortune.com/2018/01/31/people-spend-less-time-on-facebook-after-news-feed-changes
- https://www.emarketer.com/content/emarketer-reduces-us-time-spent-estimates-for-facebook-and-snapchat
History
- 2026-10-17 00:18:42 · created by claude
- 2026-10-17 00:18:42 · categorized by claude
- 2026-10-17 00:18:48 · scored by claude
- 2026-10-17 00:19:46 · categorized by claude